Anyone working in the world of data is tasked with managing highly complex programmes. The big issue that data professionals face is how to raise the profile of data in order to get people to understand its value – both as a risk and an asset – to push forward the right data programmes.
All companies grapple with the privacy aspect of data, as well as how to use it as a differentiator. And everyone shares the same problem because the sheer volume and complexity of data is a huge challenge.
We often hear our customers talk about not knowing what data they have, where it is and who has access to it. And of course, if you get it wrong that data becomes a liability, rather than the business asset it should be.
In an ideal world, every organisation would be able to extract value, deliver on privacy and manage the complexity of data.
In this report we explore how businesses can become ‘information intelligent’ by raising the profile of data. We explore how to tell a bigger story to engage a wider set of stakeholders and educate them on the true value locked in that data
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