Now is the Time for Marketers to Cut the Costs of Poor-Quality Customer Data

Organisations are still operating with poor-quality customer contact data and this is costing them six per cent of their annual revenues, says Jim Conning, managing director of Royal Mail Data Services. Capturing and keeping customers’ attention has never been more difficult, or more important. But the third annual research report into the use and management […]

GDPR – what will it mean for the travel industry – and can you believe everything you read?

Rightly or wrongly, there have been a lot of sensational headlines about GDPR. As we approach May next year, industry commentators and pundits are increasingly offering their take on what GDPR means. Yes, the latest wave of regulation, in the form of General Data Protection Regulation (GDPR) – the new European-wide legislation – is arriving […]

How to comply with the GDPR

To truly comply with the new General Data Protection Regulation (GDPR) rules, means being able to see into ALL of the organisation’s data, which will assist in adopting a holistic approach with processes adopted across all industries, geographies and business units and provide a clear strategy on access and classification. Organisations need to know where […]