How many times have we ticked a box of terms and conditions without actually reading the small print? I’m sure we can all hold our hands up to that, but do we really know what information and rights we are giving up? Customer data has become a vital part of business as they use this […]
Features
GDPR: My right to be forgotten
GDPR will be implemented in 2018. The EU has created this policy to be up to date for the digital age and put individuals back in control of their personal data. One specific part of GDPR is the right to erasure, also known as the right to be forgotten. This means that individuals will be […]
Respect my data, gain my trust
The new data protection regulations due to come into force in 2018 are as much an opportunity for business as they are a threat. The customer: remember him, recall her. To say that the customer is crucial to any business is a bit like saying oxygen is important to all breathing humans. But in the […]
Don’t hide your head! Make a data breach response plan
The threat of a data breach is growing and irrelevant of size, all businesses need a plan to firstly respond, and then recover and reassure, says Jim Steven, data breach expert at Experian. SMEs and the personal identifiable information challenge Data breach. Two words that smaller business owners can no longer ignore as an issue that […]
Now is the Time for Marketers to Cut the Costs of Poor-Quality Customer Data
Organisations are still operating with poor-quality customer contact data and this is costing them six per cent of their annual revenues, says Jim Conning, managing director of Royal Mail Data Services. Capturing and keeping customers’ attention has never been more difficult, or more important. But the third annual research report into the use and management […]
GDPR: Reports show businesses have no plan
The General Data Protection Regulation (GDPR) is coming into force in 2018. But do you know what your business needs to do to prepare? The GDPR Conference Europe recently surveyed businesses across the UK to measure their understanding of the prospective impacts of the GDPR. The findings showed an acute need for further training on the implications […]
Don’t get caught napping by the GDPR data protection time bomb
Don’t get caught napping. The result this time could be an enormous fine to your company. The era of big data approaches, the era of marketing science is upon us, but there is a fly in the data ointment. And that fly is the new General Data Protection Regulation. It is coming into law in […]
GDPR – what will it mean for the travel industry – and can you believe everything you read?
Rightly or wrongly, there have been a lot of sensational headlines about GDPR. As we approach May next year, industry commentators and pundits are increasingly offering their take on what GDPR means. Yes, the latest wave of regulation, in the form of General Data Protection Regulation (GDPR) – the new European-wide legislation – is arriving […]
The business continuity and disaster recovery impact of GDPR
Soon to be enacted across the European Union, the General Data Protection Regulation – better known as GDPR – has caused no end of concern among CIOs. Although it represents good news for consumers, from a business perspective, things aren’t quite so simple. While the regulation will be helpful in making it easier and more […]
GDPR – Change is good for business
Given the length of time email marketing has been around, we’re not exactly surprised at the changes brought in by the General Data Protection Regulation. After all, opt-out data typically performs at low engagement rates so these changes aren’t necessarily a bad thing for email marketers. So what does it all mean? Soft opt-ins and […]