There are countless reasons why your business should consider implementing SMS marketing into your overall marketing strategy. It’s budget-friendly – you can send messages from 1.9p per message It hits the mark – over 97% of text messages are read within the first four minutes It gets your customers to act – 19% of people […]
With 62% of law firms falling victim to cybercriminals in the last year, and only 35% with a mitigation plan in place in the event of an attack, experts are warning that practices need to be doing more to address the real and present threat from online fraudsters. Cybercriminals targeting the legal sector do so for three main reasons – […]
With the imminent arrival of the EU General Data Protection Regulation (GDPR), media conversations about the potential implications continue to incite panic among marketers. The relationship between marketing and data has continued to grow alongside digital development, to the point where it is now difficult to imagine maintaining relationships with customers without a heavy reliance […]
In February of this year security researchers proved that with a simple USB drop in a hospital it was possible to hack patient records, critical medical equipment and patient monitors. Vital signs could be manipulated, drug doses changed and medical equipment operated remotely. You can find the full whitepaper here by Bryan Lillie, QinetiQ’s Chief Technology Officer.
Cybersecurity is very much the topic of the day, with billions invested by the UK government in developing strategies to combat security concerns and regular news stories of attempted incursions into government, business and infrastructure, aimed at disrupting the lives of many. For governments, businesses and even everyday IT users, cybersecurity is the watchword that […]
Rightly or wrongly, there have been a lot of sensational headlines about GDPR. As we approach May next year, industry commentators and pundits are increasingly offering their take on what GDPR means. Yes, the latest wave of regulation, in the form of General Data Protection Regulation (GDPR) – the new European-wide legislation – is arriving […]
Implementing data protection is an ambiguous area of responsibility for too many organizations, and well-meaning truisms like “Security is everybody’s job” do not help the situation. Long experience in the field across different industries confirms this, whether the businesses in question create software for external customers or only for internal use. Given the lack of clarity about who is […]