Technology security company Okta says organisations must embrace transparency and help customers understand how their data is being used.
“Consumers deserve to have control over their data, but at the same time, data is often essential to building new technologies and serving the common good.”
The San Francisco-headquartered company, which enables organisations to protect the identity of their employees and customers, was commenting after conducting a survey into consumers’ views on digital identity.
Among the findings were that most underestimate the extent to which their data is being tracked; privacy outweighs all other considerations, including monitoring the spread of Covid-19; distrust in government tracking of data is high; and 37% said they would not share data with companies even if they were paid for doing so.
The company’s conclusions are based on an online survey of more than 12,000 people between the ages of 18 and 75 in Australia, France, Germany, the Netherlands, the UK and the US which Okta commissioned from Juniper Research.
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