Digital online suppliers and most enterprises need new market intelligence techniques to avoid the automatic and targeted barriers many websites set up to limit collection of publicly available data being presented on their websites.
Proxies of various sorts are vital for discovering their competitors’ product availability and pricing, checking that adverts are being displayed correctly across the world, and detecting ad fraud. However, data center proxies, whether owned by the enterprise or bought from service suppliers, are running out of steam as websites become better at detecting traffic from specific data centers around the world and blocking them. Residential proxies/internet protocol proxy networks offer the latest tool to overcome this growing challenge.
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