#Privacy: NCSA tells consumers to “own their privacy” as US Data Privacy Day approaches


With the California Consumer Privacy Act taking effect this year and other states considering similar legislation, data privacy has become a growing concern for businesses and consumers alike in the US and around the world alike.

In fact, according to a recent survey by Pew Research Center, a majority of Americans think their personal data is less secure now than five years ago and that data collection by businesses and government poses more risks than benefits.

Yet while these concerns increase, few people understand what is being done with the data that is collected and how it is used and shared by businesses, which can monitor, store and sell the data for profit. That is why the theme of Data Privacy Day 2020 is “Own Your Privacy.”

Data Privacy Day helps consumers understand the value of their personal data and why it is collected and used. The National Cyber Security Alliance (NCSA), which leads Data Privacy Day, encourages consumers to view and change their privacy or security settings on popular devices and online services.

Data Privacy Day also encourages businesses to be transparent about the data it collects and to create a culture of privacy in their organization by educating employees on the importance of protecting consumer and employee information as well as the role they play in keeping it safe.

To celebrate the 13th annual Data Privacy Day on January 28, NCSA and a range of privacy experts will be ‘Live from LinkedIn’ for the third consecutive year in San Francisco. This year’s event, titled “Data Privacy Day 2020: A Vision for the Future,” will bring together data privacy experts from industry, government, and non-profit for a morning of TED-style talks and panels on global and national data privacy regulations. Click here to join the live stream.

“With new privacy legislation going to effect this year, Data Privacy Day 2020 couldn’t be a more timely opportunity for helping businesses and consumers understand the importance of respecting and protecting personal information,” said Kelvin Coleman, executive director of NCSA.

“With the amount of consumer data collected and stored online, Data Privacy Day encourages businesses to improve data privacy and security practices and educate consumers about the many ways they can make their personal information more private.”

Advice for Consumers: Tips to Help Protect Your Privacy

  • Personal info is like money: Value it. Protect it. Information about you, such as your purchase history or location, has value – just like money. Be thoughtful about who gets that information and how it’s collected through apps and websites. You should delete unused apps, keep others current and review app permissions.
  • Share with care. Think before posting about yourself and others online. Consider what it reveals, who might see it and how it could be perceived now and in the future.
  • Own your online presence. Set the privacy and security settings on websites and apps to your comfort level for information sharing. Each device, application or browser you use will have different features to limit how and with whom you share information.
  • Think before you act. Information about you, such as the games you like to play, your contacts list, where you shop and your geographic location, has tremendous value. Be thoughtful about who gets that information and understand how it’s collected through websites and apps.

Advice for Organizations: Privacy is Good for Business

  • Privacy is everyone’s business: If you collect it, protect it. Follow reasonable security measures to keep individuals’ personal information safe from inappropriate and unauthorized access.
  • Transparency builds trust. Be open and honest about how you collect, use and share consumers’ personal information. Think about how the consumer may expect their data to be used and design settings to protect their information by default.
  • Build trust by doing what you say you will do. Communicate clearly and concisely to the public what privacy means to your organization and the steps you take to achieve and maintain privacy.
  • Conduct due diligence and maintain oversight of partners and vendors. If someone provides services on your behalf, you are also responsible for how they collect and use your consumers’ personal information.

Registration now OPEN for PrivSec Global
Taking place across four days from 30 Nov to 3 Dec, PrivSec Global, will be the largest data protection, privacy and security event of 2020.

Reserve your place before 2nd October, and receive VIP access to PrivSec Global which includes priority access to limited space sessions, workshops, networking opportunities and exclusive content.

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