#Privacy: ‘Data Privacy’ Searches Skyrocket to All-Time Highs in the U.S.

According to a new report by PreciseSecurity.com, interest in data privacy within the United States has reached its highest level in history.

The report revealed that the search term “Data Privacy” reached an interest level of 100, in comparison to 68 in July this year – an increase of over 47%.

In June 2004, the interest level for data privacy as a search term was 17, the lowest point in history.

Between 2005 and 2015, interest for data privacy remained stable between 25 and 50, however by mid-2016, a growth in the interest for the term was identified.

“Privacy is a very important topic that users are now protecting much more than in the past. Firms can buy and sell data from individuals around the world without necessarily caring about the consequences of doing so,” said PreciseSecurity.com

Considering privacy has become a hot topic among companies and individuals, the current levels of interest is expected not to slow down in the future.

Alongside, “Data Privacy”, other related enquiries suggested by Google included “Personal Data”, “Data Breach”, and “Facebook Privacy.”

Over the years, there have been numerous events that have impacted data privacy and how users handle their information online – such as Facebook and the Cambridge Analytica scandal. Following this, many campaigns were created with the aim of deleting Facebook and improving data privacy.

In addition, multiple data breaches within all industry sectors – have allowed threat actors to access vast amount of passwords and emails from users located worldwide.

Subsequently, users have become more careful about providing private data on the internet, and larger amounts of money are being invested in information security technology to tackle this issue.

PreciseSecurity.com stated in a recent report, that the global information security technology market is expected to grow $151.2 million by 2023 – representing an increase of 57% compared to 2018.

Additionally, PresiseSecurity.com also reported that the data loss prevention market is set to double to $2.28 billion in the next four years.

The report reads:

“The world is becoming highly interconnected and privacy is becoming very valuable to users. Companies are also addressing this issue and regulators are increasing their fines if users’ data is vulnerated.”


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