Amid all the controversy surrounding major social networking sites listening in the users’ conversations – particularly Facebook, which appears in the news almost on a daily basis with a new issue concerning users privacy – Instagram CEO, Adam Mosseri, who previously worked as an executive for Facebook, has maintained that his social network does not listen to users conversations for targeting ads.
In an interview with CBS News, Mosseri has stated: “We don’t look at your messages, we don’t listen in on your microphone; doing so would be super problematic for a lot of different reasons”
The boss of the photo-sharing network acknowledged that users of the app may not necessarily believe him due to the accuracy of the ads that appear in users feeds but cites that users initially interacting with a certain topic such as a particular restaurant or holiday destination through the feed and users would be then discussing about something related to that topic because it’s “front of mind”.
He insisted, “You saw a restaurant on Facebook or Instagram and you really like the thing. It’s top of mind, maybe it’s subconscious and then it bubbles up later. I think this kind of thing happens often in a way that’s really subtle.”
But when questioned whether the same thing happened to him personally on his own account, Mosseri appeared uncomfortable with the question – not able to give a certain answer.
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