We had a theory that the majority of websites were allowing the ‘prior placement’ of non-essential cookies. This report shows our findings, but first…
What is ‘prior placement’ of cookies?
Prior placement is the term used to describe when a website places cookies onto your device before asking for your permission to do so.
Is prior placement of cookies allowed?
As shown by the adjacent quote, prior placement of cookies has been questionable ground in the United Kingdom under PECR since 2012. The exception is for what are known as ‘essential’ cookies (more on these overleaf).
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