Syrenis: Do cookie management tools work?

We had a theory that the majority of websites were allowing the ‘prior placement’ of non-essential cookies. This report shows our findings, but first…

What is ‘prior placement’ of cookies?

Prior placement is the term used to describe when a website places cookies onto your device before asking for your permission to do so.

Is prior placement of cookies allowed?

As shown by the adjacent quote, prior placement of cookies has been questionable ground in the United Kingdom under PECR since 2012. The exception is for what are known as ‘essential’ cookies (more on these overleaf).

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  • This whitepaper is offered free of charge by Data Protection World Forum Ltd (DPWF) in association with Syrenis When subscribing, you are asked to furnish certain limited information for registration and analytics purposes. Syrenis may contact you in connection with the whitepaper. You are also given the option of consenting to receive marketing communications from DPWF and/or Syrenis. You have the right at any time to withdraw your consent to the use of your personal data for such purposes and to have your data deleted. DPWF and Syrenis are joint controllers of your data for the purposes of the Data Protection Act 2018 and we refer you to their respective privacy policies below.

    View GDPR:Report's Privacy Notice here

    View Syrenis Privacy Notice here


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