Senator Josh Hawley has announced his plans to introduce a bill that would give consumers power to prevent companies from collecting their data.
The “Do Not Track” bill, if approved, would give consumers the power to block online companies from collecting data “beyond what is indispensable”. It would also allow users to put themselves on a Do Not Track list similar to the Do Not Call list. The bill would also ban companies from transferring data to other companies when a user activates Do Not Track. Any company found violating the provisions will be hit with strict penalties.
Senator Hawley said in a statement:
“Big tech companies collect incredible amounts of deeply personal, private data from people without giving them the option to meaningfully consent.
“They have gotten incredibly rich by employing creepy surveillance tactics on their users, but too often the extent of this data extraction is only known after a tech company irresponsibly handles the data and leaks it all over the internet.
“The American people didn’t sign up for this, so I’m introducing this legislation to finally give them control over their personal information online.”
This bill will hurt data-powered advertising businesses like Google and Facebook, with the proposed law possibly harming consumers and competition.
“By preventing the use of interest-based ads, this bill will result in more ads, more paywalls, and less content,” said NetChoice.
“Senator Hawley’s bill undermines small online businesses trying to compete with large incumbents by preventing them from making the most from their smaller user base.”
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