- A description of a consumer’s right to disclosure regarding the personal information (“PI”) that the business has collected about the consumer, a consumer’s right to disclosure regarding the business’s sale of her or his PI, and a consumer’s right not to be discriminated against for exercising any rights under the CCPA [Cal. Civ. Code §1798.130(a)(5)(A)];
- Categories of PI collected, sold, or disclosed in the preceding 12 months [Cal. Civ. Code §1798.130(a)(5)(B)&(C)]; and
- Two or more designated methods for submitting consumer requests, including a toll-free number and a website address [Cal. Civ. Code §1798.130(a)(1)].
The right regarding the sale of PI (and the corresponding exemptions and opt-out rights) is a particularly important issue, especially for those in the ad tech community. Senate Bill 753 had proposed to provide an exception from “sale” of PI if a business shared or disclosed to another business or third party a unique identifier only to the extent necessary to serve or audit a specific advertisement to the consumer. Met with heavy resistance from consumer advocates, the bill was eventually withdrawn.
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