Cybersecurity as the means to prevent customer disloyalty in 2019


According to the data of Ponemon Institute, 91% of companies fell victim to at least one crushing cyber-attack in 2017-2018.

When customers pay for goods or services, they take a decision to rely on a company. Clients expect that the product and services will be high-grade and the result will hit their expectations out of the park.
They also look for the organisation to have strong views on security. Consequently, the fastest way to lose clients is to neglect the protection of their payment details and sensitive information.

Research conducted by Radware proves it: according to these findings, 93% of companies which experienced hacking attacks claim that such incidents have taken a heavy toll on customer relations. In 37% of cases, the reputation was damaged, while 23% of the companies lost their customers or clients.
This is linked to the fact that the majority of people (57%) blame companies for the consequences related to hacking attacks.

In light of these findings, companies have to be prepared for the growing number of cyber-attacks in 2019.
Among top threats for 2019 are:
• leaks and data thefts;
• threats from contractors, suppliers and other third parties;
• attacks on smart gadgets.
Twenty-three per cent of companies suffered hacking attacks on smart devices last year. In 2019 this figure is expected to reach 59%.

Organisations should take precautionary measures to prevent troubles with their clients’ information and uphold their valuable reputation.

Tips to use to protect your company’s data

1. Security system checkout. If you are not aware of your company’s security vulnerabilities, you won’t be able to provide data security. It’s advisable to find a person to test the IT‑infrastructure of your organisation.

2. Employees’ awareness. Forearmed is forewarned! Knowledge in the sphere of cybersecurity will help to prevent hacking attacks. It is a good practice to work out instructions on how to protect information online.

3. Strong passwords. Weak passwords are often used by adversaries to find breaches in the security system of your company. Thus, a strong password is a must these days. Often, users employ just one password across a number of accounts, so remember to use a unique passkey for each new account. Password managers might help to generate and store such combinations. But they do not have to be used if you don’t have to remember a large number of passwords.

4. Data encryption. Encoding is a great protection feature when hackers manage to steal data. It is also recommended for the employees to hide the IP address – make it an uphill struggle for hackers to monitor users’ activity.

5. Regular back-ups. Safety precautions are essential, but they can be undermined without regular back-ups which put your data at risk. Data back-up serves to restore the required information, which can prove crucial in the event of a hacking attack.

Adherence to these rules not only increases your company’s security, it galvanises compliance and gives clients an organisation that they know they can trust.


By Dainan Gilmore Data Privacy advisor,

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