Recent research has revealed that nearly half (46%) of enterprises believe they have a probable (or greater) risk of a website data breach. 15%of enterprises also admitted that they have a definite, known risk. 67% have not evaluated, considered, or yet implemented marketing security for their website.
The research by Ensighten, which investigated the views and attitudes of enterprises on marketing security, found that 41 percent had already experienced a marketing security incident. Moreover, the study revealed that 13% only review the security of their customer data just once every six months. This creates a risk to customer data security and privacy, as well as the regulatory risks to brands under the GDPR compliance regime.
Unwitting culture of risk taking
Just 30% of enterprises that participated in the survey stated that they were completely prepared in the event of a website breach. 10% admitted that they don’t measure vulnerabilities and areas of potential data leakage at all. The majority of enterprises (56%) that had experienced some kind of breach were at least putting new security measures in place, but it took a slip-up to make improvements a priority. Such attitudes foster a culture of inadvertent risk taking with sensitive, valuable customer and enterprise data that results in large numbers of breaches year-on-year.
When exploring what was most likely to cause a data breach, malware (24%) and human error (24%) were cited as the highest-ranking factors. But when specifically looking at marketing security (MarSecTM), poor management systems (39%) and insufficient budgets (38%) were the most common challenges to blame for large enterprises’ security vulnerabilities.
Lack of budget is reflected by the annual average amount enterprises put aside for the protection of their customer data – coming in at just £20,000. 17 %of enterprises with over 5,000 employees also confessed they only spend between as little as £1,000 to £20,000 on the protection of customer data each year.
Ian Woolley, Chief Revenue Officer, at Ensighten commented: “It’s astonishing that nearly half of enterprises admit they are at risk of a website breach – and some are only checking security measures just once every six months. This is a global problem. We should question why enterprises aren’t taking better care of their data. It shouldn’t take a leak or breach to inspire action to improve marketing security when customer details are so sensitive. Prevention is better than cure. Brands must put the safety of their customers’ data first.
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