OneTrust emerges as strategic leader in the global privacy management market

OneTrust, a privacy management and marketing compliance software company, is a strategic leader in the global privacy management market, finds a report.

The report, from Ovum, an analyst and research firm, said that global privacy management requires a vast coordination of people, processes, and technology.

It said that “OneTrust has emerged as a strategic player in this space for their ability to harmonise compliance efforts across diverse business units and stakeholders.”

Paige Bartley, Senior Analyst, at Ovum, said: “Unlike GDPR specialty solutions that may quickly become obsolete with rapidly-evolving privacy regulations, OneTrust’s software and services are designed to adapt to the shifting compliance landscape: providing software companies with an approach they can mature with, rather than outgrow. OneTrust’s modular – but tightly integrated – approach allows the enterprise to address specific requirements and scale as needed.”

Kabir Barday, OneTrust CEO and Fellow of Information Privacy (FIP), said: “Jurisdictions across the globe are creating new requirements for data protection and companies will need to leverage a comprehensive, mature compliance solution that integrates with existing security, IT and marketing investments.”


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