Head of Data at PSONA, Sue MacLure will be giving her expert opinions at GDPR Summit London, at 155 Bishopsgate at the end of January.
Sue currently sits on PSONA’s management team and heads up CRM, data, and digital offerings for clients such as Co-op, Amex and Argos.
A former Director at EHS Discovery, Sue was instrumental in developing leading brand data offerings before she became Board Level Data Director at comparethemarket.com.
From working with customer data in retail, to helping commercial organisations to leverage information to deliver real financial improvements, Sue has worked with leading global names including Starbucks, EasyJet, Bupa, Nissan, Bennetts and Sky, and is an authority on navigating the business landscape in the digital era.
Delegates attending this month’s GDPR Summit London will learn from Sue as she shares her knowledge and industry experience to explain how marketing is set to change under the EU’s incoming General Data Protection Regulation.
It’s a unique opportunity to learn directly from one of Britain’s data experts on how best to prepare for GDPR, a landmark legislation that will have global implications for the ways companies reach out to new and existing prospects.
Stronger data protection for a digital society
The EU’s General Data Protection Regulation comes into being on May 28th to bring stronger data privacy rights to individuals living in the EU.
The legislation will usher in a new culture of compliance which will give data subjects the power to opt in or out of having their data used by any organisational entity.
As defined by Article 4 of the GDPR, the data subject’s consent means…
“…any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.”
Preparations for compliant data privacy
Business owners and executives need to start learning about GDPR and how their organisational structures and systems will have to change to ensure compliancy.
Implications for marketing teams and HR departments will be far reaching, and companies will have to appoint a Data Protection Officer to head up their journey to meeting GDPR requirements.
Don’t run the risk
The danger of non-compliance? In worst case scenarios, companies found in breach of GDPR could face fines of up to €20 million or 4 per cent of turnover – whichever is greater.
Beyond this, customers and clients alike will not hang around long with a business that’s clearly unable to keep their data safe.
Scenarios and specifics will be discussed at length and in depth by our nation’s leading GDPR and data experts at GDPR Summit London, at 155 Bishopsgate on January 30th.
Book your ticket for GDPR Summit London here!
GDPR Summit Series is a global series of GDPR events which will help businesses to prepare to meet the requirements of the GDPR ahead of May 2018 and beyond.
Further information and conference details are available at http://www.gdprsummit.london/